The digital marketing community is no longer talking about having to prove the value of design to get a seat at the table. Creatives have demonstrated that design should be a central pillar of an ad’s success. But they’ve also lost something along the way.
In this article, we zoom in on some key approaches you can take to scale your ads while keeping quality and personalization as your foundation, and consumers at the forefront.
When it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In this article, we explore what dynamic creatives are and dive into the best practices for getting the most out of them.
Today’s fragmented digital landscape calls for the production of a lot of assets, used in different aspect ratios, on different platforms, in different languages, different versions… and much more.
Ever wondered what Dynamic Creative Optimization, or in short DCO, actually means? In this blog post we’ll tell you what DCO in general is, and how it applies to video advertising as well.
🕒 4-minute read
Gradually, we are getting used to the new reality. People are coming to grips with social distancing, the one-and-a-half-meter economy, and how best to avoid contamination of ourselves and those around us.
Any company out there can agree that creating quality video content is time consuming and at times, not cost effective.
🕒 5-minute read
Personalized marketing – 72% of consumers get frustrated when they see ads that don’t match their interests of purchase behaviour. As a result, marketeers are under constant pressure to deliver more personalised marketing messages.
🕒 5-minute read
It took far too long for the population to react to the threat that the Coronavirus is presenting. Yet, as of March 2020, we are finally all aware of the true threat that the Coronavirus is posing, whether on a health or economical perspective.