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How Creative Automation powers up your ad production

How Creative Automation powers up your ad production

🕒 12-minute read

The digital marketing community is no longer talking about having to prove the value of design to get a seat at the table. Creatives have demonstrated that design should be a central pillar of an ad’s success. But they’ve also lost something along the way.

Guido Derx
Managing Director at Storyteq

Dynamic creatives: The marketer’s definitive guide

Dynamic creatives: The marketer’s definitive guide

🕒 19-minute read

When it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In this article, we explore what dynamic creatives are and dive into the best practices for getting the most out of them.

Andreea Serb
Content Strategist at Storyteq

What is Creative Automation?

What is Creative Automation?

🕒 6-minute read

Today’s fragmented digital landscape calls for the production of a lot of assets, used in different aspect ratios, on different platforms, in different languages, different versions… and much more.

Guillaume Fernandez
Marketing Manager at Storyteq

What is Dynamic Creative Optimization?

What is Dynamic Creative Optimization?

🕒 4-minute read

Ever wondered what Dynamic Creative Optimization, or in short DCO, actually means? In this blog post we’ll tell you what DCO in general is, and how it applies to video advertising as well.

Lennard Kooy
Managing Director at Storyteq

Master personalized marketing – a how-to guide

Master personalized marketing – a how-to guide

🕒 5-minute read

Personalized marketing – 72% of consumers get frustrated when they see ads that don’t match their interests of purchase behaviour. As a result, marketeers are under constant pressure to deliver more personalised marketing messages.

Lennard Kooy
Managing Director at Storyteq

Retargeting using video marketing – a beginners guide

Retargeting using video marketing – a beginners guide

🕒 5-minute read

It took far too long for the population to react to the threat that the Coronavirus is presenting. Yet, as of March 2020, we are finally all aware of the true threat that the Coronavirus is posing, whether on a health or economical perspective.

Guillaume Fernandez
Marketing Manager at Storyteq

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