The ever-scrolling nature of today's audiences calls for an overhaul of your creative production workflows. To maintain a competitive edge, you need to seamlessly develop and deliver personalised content across various platforms and formats. Creative Automation is the...
Tabitha Winter shares her insights on how Entain harnessed Creative Automation to create relevant and contextual advertising at scale. She emphasises the importance of personalising campaigns, speaking directly to target audiences and the role of Creative Automation...
Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...
With 600+ employees, Sky Creative is one of the biggest in-house creative agencies in Europe. Changes to their technology mix were necessary when a lack of clarity and visibility emerged from the variety of communication channels, isolated departments working...
Review and approval cycles are often complicated by unclear feedback, endless email chains and multiple versions of documents and files – costing you money and impacting the time it takes to deliver your campaigns. The answer to keeping your projects on track:...
What is a Brand Portal? A Brand Portal is website that acts as hub for centralising and sharing all elements concerning your brand identity, including brand guidelines, dynamic playbooks and all sorts of creative assets such as campaigns, master templates, videos,...
Gartner, technological research experts who advise organisations on how to make smart business choices around their tech, have recently published their assessment of CMPs in the industry – with Storyteq named as a Leader in this category. “We are extremely proud to be...
It’s fantastic to be recognised by such a prestigious organisation, particularly given the expansion of our offering since the CanopyCloud merger, and we’re in great company alongside the likes of Adobe, monday.com and Wrike. With the global nature of modern...
Were you ever held back in school? Forced to live with your parents for longer than you wished? Or exiled to the dreaded “bench”, while you watched your teammates blossom into triumphant sports players? It can be a blow to feel like everyone is moving up in the world,...
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