The rise of technology in marketing and online advertising has led to higher expectations of marketers and creatives than ever before. However, technological innovations cut both ways. On the one hand, they have made it easier to capture customer attention on multiple...
Boomerang Agency is a leading creative agency that specializes in connecting brands and people, online and offline. Some of their clients include Heineken, Samsung, Albert Heijn, and more. As an agency, Boomerang makes memorable and playful content, from social media...
As consumers are bombarded with ads, brands need to seize the opportunity to be more creative in their communications and create compelling content that pulls customers in. What’s more, due to the coronavirus pandemic, the global digital transition has...
It’s probably not new that in a world of competing endeavours and resource limitations, it can be challenging to persuade stakeholders to give a new project like adopting Creative Automation the green light. First, it can be difficult to justify spending resources on...
This year, the odds are clear: brands aren’t going to stop running ad campaigns anytime soon. However, there’s still a key obstacle stopping them from achieving their full potential: creating ads that are irrelevant to their audience. But that’s not entirely...
One of the recurrent mantras we have here at Storyteq is “We want to help creative teams be creative again”. But how do our Creative Automation tools fulfil these ambitions? It’s a fundamental question that every brand who runs ads at scale needs to ask themselves....
A few weeks ago, a colleague and I pondered on the following question: “Why are some digital marketing teams able to make their ad strategy look so effortless and still manage to keep a strong brand identity?” So we looked at some companies and realized that some...
Ads are very often the first way your consumers will engage with your brand. So it’s important that your ads speak to them. And when it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In...
Most creative leaders tackle this issue by simply growing their headcount or outsourcing the content production to external agencies. However, not only is this strategy not sustainable or scalable, but it also ends up being extremely costly and often difficult to...
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