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Strategy

Content localization: How to avoid being lost in translation

Content localization: How to avoid being lost in translation

Nowadays there are multiple challenges that marketers face when it comes to increasing engagement in a global marketplace. For example, ad fatigue, abandoned shopping carts, and low attention spans are just a few ways your audience can become disengaged. Adding to the...

How to maximize Dynamic Creative Optimization (DCO)

How to maximize Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...

How our Template Builder helps brands create ads at scale

How our Template Builder helps brands create ads at scale

The rise of technology in marketing and online advertising has led to higher expectations of marketers and creatives than ever before. However, technological innovations cut both ways. On the one hand, they have made it easier to capture customer attention on multiple...

Why every designer needs to use Creative Automation tools

Why every designer needs to use Creative Automation tools

One of the recurrent mantras we have here at Storyteq is “We want to help creative teams be creative again”. But how do our Creative Automation tools fulfil these ambitions? It’s a fundamental question that every brand who runs ads at scale needs to ask themselves....

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