Nowadays there are multiple challenges that marketers face when it comes to increasing engagement in a global marketplace. For example, ad fatigue, abandoned shopping carts, and low attention spans are just a few ways your audience can become disengaged. Adding to the...
Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...
Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...
If you are a CMO, creative lead, or brand manager, you already know what scaling your content production can do for your business in a time of rapid digital growth. You’ve probably even told your organization to get you there already. So why is your move to Creative...
The rise of technology in marketing and online advertising has led to higher expectations of marketers and creatives than ever before. However, technological innovations cut both ways. On the one hand, they have made it easier to capture customer attention on multiple...
As consumers are bombarded with ads, brands need to seize the opportunity to be more creative in their communications and create compelling content that pulls customers in. What’s more, due to the coronavirus pandemic, the global digital transition has...
This year, the odds are clear: brands aren’t going to stop running ad campaigns anytime soon. However, there’s still a key obstacle stopping them from achieving their full potential: creating ads that are irrelevant to their audience. But that’s not entirely...
One of the recurrent mantras we have here at Storyteq is “We want to help creative teams be creative again”. But how do our Creative Automation tools fulfil these ambitions? It’s a fundamental question that every brand who runs ads at scale needs to ask themselves....
A few weeks ago, a colleague and I pondered on the following question: “Why are some digital marketing teams able to make their ad strategy look so effortless and still manage to keep a strong brand identity?” So we looked at some companies and realized that some...
Receive monthly articles and interviews on how to improve your creative workflows, maximize your creative output, and accelerate go-to-market time while saving time and money.