Global FMCG streamlines its creative production workflow thanks to creative automation
This means that the company’s advertising activities have to be tailored to all countries in order to craft a message adapted to each audience. This results in reiterating the same base video creative over and over again and, each time, creating new variants, including different products, languages, CTAs, and more.
Through its partnership with Storyteq, Perfetti aimed at:
Perfetti can choose which elements of the creative will be altered, whether manually or through data triggers. This means that all elements, ranging from CTAs to scenes, or sounds, can be dynamically changed before rendering out different ad versions in batches, straight from Storyteq’s cloud.
Read the full Perfetti case study
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