|Goals:||Engagement, Brand Awareness|
Age UK aims for optimal care for elderly in Great Britain. Elderly especially feel lonely during the Christmas period. To address this problem, Age UK along with Unruly (a programmatic advertising agency) developed a video marketing campaign concerning loneliness, with a clear CTA: Donate now!
With the use of dynamic video ads, StoryTEQ managed to turn the original commercial into a personal and relevant commercial by using the location of the viewer. Our software makes it possible to adapt videos based on contextual data on the open web. The intro of the video was personalized by city: the number of lonely elderly in the city of the viewer was automatically shown in the commercial. This way we could serve personal and relevant information based on contextual data.