Allianz


Goals:Lead Generation
Channels:

Case challenge

The challenge is to deliver relevant content to customers. Instead of showing the same ad to everyone, distinct ads are created for each target audience. Campaign objective is to drive people to a landing page for disability insurances.

Solution

A dynamic video campaign in which separate ads are created for specific target audiences. The dynamic variables are age and occupation. These specific segments make the video more relevant as it informs people about the percentage of disability to work per occupation.

Click-through rate increase %

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You want to harness the power of dynamic video marketing, but you’re not sure where to start?