Goals:Brand Awareness, Lead Generation

Case challenge

Twice a year, Domino’s hosts a special promo week. The challenge is to make Domino’s video advertisements more relevant.


Using programmatic advertising, a dynamic video campaign was launched via Facebook. StoryTEQ made the video dynamic based on the following elements:

  • Location: the dynamic video refers to the closest domino’s outlet.
  • Time: Domino’s promo week lasts one week. The dynamic video ad contains the number of days that is left for customers to make use of the promotion.

Results Not disclosed

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