Every month, Driessen (secondment agency) welcomes ±700 new employees. How can we give new employees a warm welcome while explaining to them what it holds to work for Driessen. The objective is to create a sustainable connection between Driessen and its new employees.
New employees receive a personalized video that includes a clear message regarding the added value of working for Driessen. More importantly, this video connects to the company’s values: be personal and be proactive.
The following elements were personalized:
A disparate version was made for men and women.