|Goals:||Warm Welcome, Engagement.|
Deliver a warm welcome to new students. Inform them about the offerings of the HAN, what they can expect, and overall deliver them a cool impression of the HAN.
Send new students an email in which they receive a personalized video. This serves as instrument to make students look forward to starting at the HAN. Unique features that the HAN offers are communicated as well. Finally, an important call-to-action is included that incentivizes students to sign up for an introduction event.
The following elements are personalized: