Goal of the campaign was to (1) drive people to drink Heineken at places that serve Heineken out-doors, (2) create awareness and downloads for the Heineken Biertegoed app during the summer period.
Together with Boomerang Agency, we came up with a concept that took the age, geo-location and weather of a person to make the Ad more relevant. We matched this with first party data from Heineken (# of terraces in a certain location).
This resulted in 2.300 unique video’s and ads per channel. The campaign ran on Facebook/Instagram and on Youtube during the summer period, where we didn’t serve the campaign when it was cold and rainy and increased budget when the temperature went up.