KLM generates lots of website traffic that selects a flight. However, many people leave the site prior to finalizing their payment. The challenge is to lower the so-called abandoned shopping cart rate.
KLM sends reminders via email to subscribers who are in the booking flow but fail to complete their booking. The objective is to reengage shoppers and encourage them to complete their payment.
We’ve added personalized videos to the email to increase engagement and boost conversions. The video animation contains the date and destination of the selected flight. Based on this information, dynamic elements (voice over, text, and imagery) are added.