|Goals:||Awareness, Drive to Store|
Together, Porsche Netherlands and StoryTEQ has set up a digital marketing campaign to explore whether dynamic video advertising works for Porsche. With dynamic video we mean instead of showing the same Ad to everyone, creating hundreds of Ads for specific target audiences. This was done on Facebook, for the ‘approved occasion days’ of Porsche Netherlands on the 4th and 5th of November 2017. The challenge? Creating awareness for these days.
Through programmatic advertising, dynamic video ads for Porsche have been realized on Facebook. The ads are customized to viewer preferences based on available data, such as car model and location. The dynamic variables used are: