|Goals:||Clicks - Conversions|
The challenge was to trigger the attention of visitors of Facebook/Instagram, lead them to the Simpel.nl page and have them convert there (during the famous Eurokrakers weeks of Simpel).
A dynamic video campaign where in the first few seconds the attention of the viewer is grabbed by showing them the location they live in. The results were much higher click through rate’s (330%) and lower cost per clicks. However, we found out that the visitors had a low conversion rate due to the fact that the Ad didn’t match their expectations… lesson learned.