Online ticket sales become increasingly important for the Van Gogh Museum. This allows the museum to improve customer experience before, during, and after visiting the museum.
The challenge for the museum is to give visitors a warm welcome while informing them about various practical matters. Rationale behind this is to emphasize the value and brand of the museum and improve the visitors flow.
Incoming visitors receive a personalized video in which they get relevant and practical information. This video is distributed two days prior to their planned visit.
Most importantly, the personalized video makes guests excited for their planned visit.
No Dutch No Glory.