Create urgency and relevancy for potential buyers in the holiday period for Wehkamp (big Dutch online retailer) through dynamic video marketing.
The television commercial is fully focused on awareness, by playing on the emotions and feelings of the viewer. The dynamic video builds a bridge between the warm feelings of Christmas and a clear CTA to get your gifts before Christmas comes. Based on the existing TVC, we adapted the video with the # of days until Christmas, dynamic CTA’s and dynamic product categories (see video). The CTA’s were segmented based on buyer types, and the product category was based on retargeting data.
The dynamic video was distributed via Facebook and the open web.