Goal: Fast production
Channels: Facebook, Instagram, YouTube
Heineken wants to create video content quickly for all their markets from one central place. In each of the 32 countries Heineken advertises in, alcoholic beverages have different restrictions and require different legal disclaimers. On top of that, time zones have to be taken into consideration and the videos have to be in the local languages.
With Smart Video Production, Heineken can generate video content in a few clicks, for all markets, in all formats and in a consistent way that matches the rules and regulations of each country. Each video is adjustable in aspect ratio, language, legal disclaimer, time zone, text, scenes, fonts and duration. Instead of creating video content in separate places, Heineken can now do it from one central place.
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How it looks…