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Case Study

The Challenge

Heineken wants to create video content quickly for all their markets from one central place. In each of the 32 countries Heineken advertises in, alcoholic beverages have different restrictions and require different legal disclaimers. On top of that, time zones have to be taken into consideration and the creatives have to be in the local languages.

Services

  • Dynamic Video
  • Creatives at Scale

Our Solution

With our solution Creatives at Scale, Heineken can generate video content in a few clicks, for all markets, in all formats and in a consistent way that matches all the rules and regulations of each country. Each creative is adjustable in aspect ratio, language, legal disclaimer, time zone, text, scenes, fonts and duration. Instead of creating video content in separate places, Heineken can now do it from one central place.

The Result

Dynamic Elements

 Language

  Legal disclaimer

  Scenes

   Font

   Text

   Aspect ratio

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