Van Gogh Museum chooses StoryTEQ for creating warm welcome dynamic videos

June 19, 2018

Van Gogh Museum, Netherland’s most visited art museum at 2.3 million visitors in 2017 and 27th on the global list, has chosen StoryTEQ to send dynamic videos to incoming visitors with relevant and practical information.

On the videos sent to incoming visitors, the following elements are dynamic

  • Name
  • City
  • Date
  • Time of the visit

Sometimes adding upsell elements such as multimedia tours and catalogues.
All personalized elements are presented in the visitor’s native language.

  • The practical information in the dynamic video also includes
  • Exhibition Overview
  • Museum Guidelines
  • Weather Forecast
  • A brief explanation of the floorplan.

UPDATE: The end result

StoryTEQ: -“It’s safe to say that the Van Gogh Museum is one of our favourite cases, the dynamic video concept is great, practical, informative… just great!”

 

More info

If you would like to know more about this case or others, including the numbers and how they performed, you can go to our cases page by clicking here.

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