Why is Video a Strong Driver for Marketing Success?

June 6, 2018

Every day marketeers around the globe publish an enormous number of blog posts. About 4 million blog posts were written today. In fact, blogging continues to be the number one digital marketing strategy amongst companies. The importance of content creation and an effective distribution strategy is unquestionable. What content makes you stand out as a brand is yet one question to be answered.

Video Marketing may be the solution to let your content flourish.

Research by Cisco shows that 82% of all consumer internet traffic  in 2021 will be video. Leading marketeers and brand managers all agree on the importance of video as part of their content strategy. However, creating video marketing content is time-consuming and not cost-effective.

Therefore, we listed some arguments that aim to help you decide on your video marketing strategy.  


Reasons to make Video Marketing part of your content strategy

Use video to simplify complex subjects.

Video is the number 1 medium to reduce complexity when explaining a complicated concept. Our brains can process visual information faster than text (60,000 X faster). Actually, Forrester Research mentions that one minute of video equates to roughly 1.8 million written words. So why not make life easier for your customers and yourself?


Video boosts your exposure and enables you to engage with a new audience.

We know that video marketing requires a significant investment in terms of time, budget, and effort. Therefore, we acknowledge that video is not the right medium for every company. Nevertheless, leading brands can not miss out on the inclusion of video in their content and branding strategy.

Since numbers speak louder than text, we present you a small selection of impressive statistics that stress the power of video marketing:

92% of mobile video consumers share videos with others, according to Invodo.

Social video generates 1200% more shares than text and images combined.

Video drives a 157% increase in organic traffic from SERPs.


Video marketing increases conversions and drives revenue.

Video marketing done right is the way to get better results. By this we’re talking about a video:

  • That includes a clear and compelling message;
  • That doesn’t take too long to watch;
  • That is made for the right audience and distributed to them at the right moment;
  • That includes a clear Call To Action.

Because we believe in the power of facts:

Over 50% of marketing professionals worldwide name video as the type of content with the best ROI (Adobe)

When video is present on a landing page, conversion increases by 80%.

Enjoyment of video ads increase purchase intent by 97% and brand association by 139%.

81% of people have been convinced to buy a product or service by watching a brand’s video.


5 Video Marketing trends of 2018 that show how to make video part of your content strategy

LinkedIn native video.

LinkedIn has over 250 million monthly active users. The native video feature not only allows you to communicate to existing and new customers, but also enables marketeers to adopt a multi-channel distribution strategy. In other words, use your video content at multiple marketing channels to get more exposure and increase your ROI.


Stories gain more and more popularity.

Many social media channels (read: Snapchat, Instagram, Facebook, WhatsApp) allow users to add stories. These short videos allow brands to give exclusive insights in the company and appears to be an effective way to strengthen customer engagement.


Video first

In recent years a shift towards video as preferred content type has taken place. In fact, the production of video has become trendy as well. In response to this, social media companies have taken a different stance towards video marketing. Prime example is Facebook that now facilitates the usage of live video to better engage with customers or communities.


Video boosts your SEO

Write out your video to improve your SEO ranking. It’s no secret that YouTube ranks videos that include a full description considerably higher. The rationale behind this is that it becomes easier for search engines to understand your video content and thus to effectively distribute your video to the right audience.


Mobile only

More and more internet traffic is done via mobile phones. Speaking out of our own experience, we rather watch a video than read a long article on a small device. Why? Simply because it makes our lives easier. Oh yeah, it also improves customer engagement.



Video marketing can help your company grow and boost your results. It has the potential to reduce complexity, improve customer engagement, and increase conversions. Nevertheless, it’s imperative to create quality content and distribute that to the right audience via the right channel(s).



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