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Smart Video Production

The use of videos is changing. Where we once created one video to deliver our marketing message, we now have to update videos constantly to different products, aspect ratio, lengths, messages and target audiences. Sounds like a lot of work doesn't it? Well, not with smart video production.

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What is smart video production?

Smart video production enables you to create videos in a few clicks. We break up the videos in elements which can be put together in thousands of ways to create relevant videos for your target audience.

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How does it work?

We create a template which combines various video elements such as scenes, texts, voice-overs, audio, products and images. Depending on the viewer, the relevant video elements are put together in a unique video created especially for them.

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Why and where should I use it?

With smart video production brands can generate unique videos in a few seconds. Allowing you to be more relevant for different audiences, lowering production costs, bringing consistency and automating your workflow.

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Use it for example for:

Feed-based videos

Is your brand changing its prices frequently? Or do you want to promote a wide range of products? With smart production you can add your feed to a video template to automatically generate new videos based on changes in your feed.

See how Corendon did this

Consistent styling

Communicate your brand across all platforms and channels in a coherent way while making your message relevant with dynamic video elements.

See how Eurail did this

Global ad campaigns

Distributing ads campaigns in multiple countries often requires more than just changing the language. With smart video production, you can easily change scenes, texts, voice-overs and CTAs in line with the target audience.

See how Heineken did this

How do I start?

Do you want to easily turn one video into a thousand
relevant ones? You’re just a few steps away.

1

Choose dynamic elements

Determine which elements of your video should be dynamic (audio, scenes, texts, images, CTAs, etc.). Based on this we will create a video template for your brand.

2

Generate videos

Use the platform to quickly adjust videos to different aspect ratio, languages and other dynamic variables.

3

Distribute videos

Distribute videos directly from the platform to your advertising channels such as Google DV360, Facebook and Google Ads.

4

Optimize

Our AI algorithms automatically shift budget between channels, target groups and video ads based on the best performing ads.