Dynamic Creative Optimization
Template your ads to add speed, scale, and automation to the creative process. Generate from our cloud all the versions you need for your multivariate tests in just a few clicks.
Use Dynamic Creative Optimization to…
Test your video variations until
you find the best possible
combination
Automate the production of video
variations in a few clicks
Save hundreds of hours
creating your video variations
What is Dynamic Creative Optimization (DCO)?
Dynamic Creative Optimization is the ultimate way to test, analyze and improve the performance of ad campaigns by testing out different variations of the same ad. This requires producing lots of assets, which can hardly be done manually.
How does it work?
How does it work?
Why should I use Dynamic Creative Optimization?
Multivariate testing requires the production of hundreds, if not thousands of versions of the same ad. A time consuming and costly process that goes only as far as your production capacity allows. Using Storyteq’s platform allows your team to render out all the versions your need from our cloud, all at once.
Use it for:
Large assets production for multivariate testing
Voodoo, the world’s biggest hyper-casual gaming app publisher, needs to produce a lot of video ad variations in order to ensure proper multivariate testing.
See how switching from manual production to using Storyteq’s CMP helped them save money & time in their quest to finding the perfect ad.
Using Storyteq, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time.
