Dynamic Creative Optimization

Template your ads to add speed, scale, and automation to the creative process. Generate from our cloud all the versions you need for your multivariate tests in just a few clicks.

Visual clarifying Dynamic Creative Optimization

Use Dynamic Creative Optimization to…

Visual how to test your video variations
Test your video variations until
you find the best possible
combination
Visual how to automate the production of video versions
Automate the production of video
variations in a few clicks
Visual how to save hours on creating video variations
Save hundreds of hours
creating your video variations

What is Dynamic Creative Optimization (DCO)?

Dynamic Creative Optimization is the ultimate way to test, analyze and improve the performance of ad campaigns by testing out different variations of the same ad. This requires producing lots of assets, which can hardly be done manually.

Visual explaining the solution Dynamic Creative Optimization

How does it work?

Visual how to create/build templates within the Adobe After Effects extension or the Template Builder
Visual describing how to select elements you want to test
Visual showing how to push your assets directly to your DAM systems or ad channels
Visual showing the performance of the tested ad variations

1. Use our After Effects extension to transform your creatives into custom, reusable templates. Or build your templates from scratch using our builder.

2. Select the elements you want to test. Such as scenes, sounds, text, images, CTAs, colors, fonts, etc.. and select their desired variations.

3. Generate all the versions you want to test in just a few minutes. Push your assets directly to your DAM system or ad channels.

4. Gather your performance results, go back to your template and generate your next set of variations, until you find the best performing set.

How does it work?

1. Use our After Effects extension to transform your creatives into custom, reusable templates. Or build your templates from scratch using our builder.

2. Select the elements you want to test. Such as scenes, sounds, text, images, CTAs, colors, fonts, etc.. and select their desired variations.

3. Generate all the versions you want to test in just a few minutes. Push your assets directly to your DAM system or ad channels.

4. Gather your performance results, go back to your template and generate your next set of variations, until you find the best performing set.

Visual how to create/build templates within the Adobe After Effects extension or the Template Builder
Visual describing how to select elements you want to test
Visual showing how to push your assets directly to your DAM systems or ad channels
Visual showing the performance of the tested ad variations

Why should I use Dynamic Creative Optimization?

Multivariate testing requires the production of hundreds, if not thousands of versions of the same ad. A time consuming and costly process that goes only as far as your production capacity allows. Using Storyteq’s paltform allows your team to render out all the versions your need from our cloud, all at once.

Visual summarising the solution Dynamic Creative Optimization

Use it for:

Visual summarising the solution Dynamic Creative Optimization

Large assets production for multivariate testing

Voodoo, the world’s biggest hyper-casual gaming app publisher, needs to produce a lot of video ad variations in order to ensure proper multivariate testing.

 

See how switching from manual production to using Storyteq’s CMP helped them save money & time in their quest to finding the perfect ad. 

Using Storyteq, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time.

Rishwan Ashraf
Creative Marketing Manager, Voodoo
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