Dynamic Creative Optimization (DCO)

Template your creatives to add speed, scale, and automation to the production process. Generate all the versions you need for multivariate testing right from our cloud in just a few clicks.

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Decorative Visual explaining Dynamic Creative Optimization

More ways to use Dynamic Creative Optimization

Visual how to test your video variations
Test your video variations until you find the best possible combination
Visual how to automate the production of video versions
Automate the production of video variations in a few clicks
Visual how to save hours on creating video variations
Save hundreds of hours creating your video variations

What is Dynamic Creative Optimization (DCO)?

Dynamic Creative Optimization is the ultimate way to test, analyze, and improve the performance of ad campaigns by testing out different variations of the same ad. This requires producing lots of assets, which can hardly be done manually.

Visual explaining the solution Dynamic Creative Optimization

How does it work?

Visual how to create/build templates within the Adobe After Effects extension or the Template Builder
Visual describing how to select elements you want to test
Visual showing how to push your assets directly to your DAM systems or ad channels
Visual showing the performance of the tested ad variations

1. Use our After Effects extension to transform your creatives into custom, reusable templates. Or build your templates from scratch using our Template Builder.

2. Select the elements you want to test such as scenes, sounds, text, images, CTAs, colors, fonts, etc. – and select their desired variations.

3. Generate all the versions you want to test in just a few minutes. Push your assets directly to your DAM system or desired ad channels.

4. Gather your performance results, go back to your template, and generate your next set of variations until you find the best performing set.

How does it work?

1. Use our After Effects extension to transform your creatives into custom, reusable templates. Or build your templates from scratch using our builder.

2. Select the elements you want to test. Such as scenes, sounds, text, images, CTAs, colors, fonts, etc.. and select their desired variations.

3. Generate all the versions you want to test in just a few minutes. Push your assets directly to your DAM system or ad channels.

4. Gather your performance results, go back to your template and generate your next set of variations, until you find the best performing set.

Visual how to create/build templates within the Adobe After Effects extension or the Template Builder
Visual describing how to select elements you want to test
Visual showing how to push your assets directly to your DAM systems or ad channels
Visual showing the performance of the tested ad variations

Why should I use Dynamic Creative Optimization?

Multivariate testing requires you to produce hundreds, if not thousands of versions of the same ad. A time-consuming and costly process that goes only as far as your production capacity allows. Using Storyteq’s platform allows your team to render out all the versions your need from our cloud, all at once.

Visual summarising the solution Dynamic Creative Optimization

Use it for:

Visual summarising the solution Dynamic Creative Optimization

Large asset production for multivariate testing

Voodoo, the world’s biggest hyper-casual gaming app publisher, needs to produce a lot of video ad variations to ensure proper multivariate testing.

Find out how switching from manual production towards creative automation helps them save money and time in their quest to finding the perfect advertisement.

Read case study

Using Storyteq, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time.
Noah Herring, Head of Programmatic Advertising at CarNext
Rishwan Ashraf
Creative Marketing Manager, Voodoo

Create and adapt your assets at lightning speed

There are ways to produce more creatives faster without increasing your headcount and costs.
Fill out the form below, tell us about your pain points and/or creative production objectives and we will contact you to tell how we see our solution fitting your team and strategy!

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