Dynamic Creative Optimization
Template your ads to add speed, scale, and automation to the creative process. Generate all the versions you need for your multivariate tests right from our cloud in just a few clicks.
More ways to use Dynamic Creative Optimization
Test your video variations until
you find the best possible
combination
Automate the production of video
variations in a few clicks
Save hundreds of hours
creating your video variations
What is Dynamic Creative Optimization (DCO)?
Dynamic Creative Optimization is the ultimate way to test, analyze, and improve the performance of ad campaigns by testing out different variations of the same ad. This requires producing lots of assets, which can hardly be done manually.
How does it work?
How does it work?
Why should I use Dynamic Creative Optimization?
Multivariate testing requires you to produce hundreds, if not thousands of versions of the same ad. A time-consuming and costly process that goes only as far as your production capacity allows. Using Storyteq’s platform allows your team to render out all the versions your need from our cloud, all at once.
Use it for:
Large asset production for multivariate testing
Voodoo, the world’s biggest hyper-casual gaming app publisher, needs to produce a lot of video ad variations to ensure proper multivariate testing.
See how switching from manual production to using Storyteq’s CMP helped them save money and time in their quest to finding the perfect ad.
Using Storyteq, our team was able to produce 6,000+ ad versions in three months, saving an estimated 550 days of production time.
