Gartner, who deliver actionable, objective insights to executives and their teams, have recently published their 2024 Magic Quadrant for Content Marketing Platforms (CMPs) within the industry, with Storyteq named a Leader for the second consecutive year.
Storyteq is placed furthest in vision on the 2024 Gartner Magic Quadrant for Content Marketing Platforms with our developments in marketing advertising supply chain optimisation (MASCO™) – combining creative, media and customer insights to power tech-enabled agile content.
Our Content Marketing Platform gives brands the ability to streamline and connect their creative operations completely end to end, delivering powerful marketing asset supply chain optimisation that supports marketing teams to tell engaging, impactful stories at scale, and then deliver them at pace to customers on every channel and in every market.
We’re uniting teams, partners and processes on a single, AI-driven MarTech platform for marketing and brand activation – from briefing, planning, workflows and resource allocation to automated creative production, bespoke Brand Portals, digital asset management and campaign analytics.
“We’re incredibly proud to have been named a Leader in the Gartner Magic Quadrant for the second year running, and see this as truly phenomenal recognition for our Content Marketing Platform. Storyteq is at the cutting edge of the industry in terms of delivering real asset intelligence – liberating marketers from tired, outdated ways of working through an innovative, tech-powered approach.”
John Kirk, Chief Strategy Officer at ITG
It’s why a host of major household names, including the likes of Heineken, M&S, ASOS and many more, trust Storyteq marketing technology to drive real efficiencies across their operations and deliver their omnichannel marketing campaigns across the globe.
“I don’t see anyone else with the ability to blend production, tech and creativity in the way that we do at ITG, enabling our clients to deliver better work on every channel at scale, at pace, while delivering significant savings. We’re bringing the next generation of tech-enabled, agile content to brands around the world.”
Andrew Swinand, Group CEO at ITG
This latest industry recognition comes after Storyteq DAM was recently named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems, Q1 2024. Download that report here, or check out our deep dive into ActiveDAM’s capabilities vs traditional DAMs, the big benefits it brings, how it’s working for our clients and more.
