The Forrester Wave is a hugely prestigious report in the marketing technology space and it’s fantastic to see our ActiveDAM platform ranked so highly. As the report states, the “Storyteq DAM product vision is to flip DAMs from a passive to a proactive asset management repository across use cases for AI, new content generation, data integration, and support.”
‘Traditional’ DAMs face a number of challenges in modern marketing – from underuse of assets, to storage vs real business value, user adoption, and the ever-growing need for greater personalisation and localisation of content.
“Storyteq’s ActiveDAM has enabled us to greatly improve the roll-out and governance of our marketing assets, and subsequently derive insights on the global use of content. Now seamlessly connected with our content production workflows and brand guidelines, our teams have one system enabling them to deliver on-brand content efficiently.”
James Masters, Head of Content & Media Technology, Haleon
With ActiveDAM, we’re looking to reinvent how people think about digital asset management – moving the conversation away from simple asset storage and towards a much more dynamic solution that’s focused on how you activate campaigns across all your channels and markets.
As Inspired Thinking Group Deputy CEO, John Kirk, explains, “our vision for the Storyteq ActiveDAM is closer to what you’d call a ‘Netflix experience’ as opposed to the traditional definition of a DAM”. ActiveDAM uses data and AI to promote your best work, while making it easier for your teams to share and modify content – ultimately enhancing the consistency and quality of global campaigns.
Central to this is the integration of Brand Portals – a one-stop shop covering everything from brand guidelines to core elements (think logos, fonts, colour palettes etc.) and even entire campaigns – making all of this easily accessible for local teams to reuse and repurpose in their markets, and ultimately maximising your returns.
And that’s where our Creative Automation tool comes into play, automating the production of content that’s pre-formatted for every channel and market (without the need for tedious manual amends) so you can roll it out faster than ever before.
“We’ve improved our speed to market with Storyteq ActiveDAM. All our local markets now have instant access to centrally approved campaigns, content, brand guidelines, playbooks and more, so we can roll out marketing everywhere with strong brand compliance and governance.”
Mark van Iterson, Global Director of Design (Global Innovation Team), Heineken
We pride ourselves on technology that’s built by marketers, for marketers, and as the Forrester report acknowledges, our ActiveDAM is “…a product built with marketing DNA and innovation rich enough to be on par with long-term DAM vendors.”
Click here to download the report, or get in touch to find out what our ActiveDAM could do for you!
