Van Gogh Museum


Goal: Customer satisfaction
Channels: Email
Van Gogh Museum wants to give visitors a warm welcome while informing them about practical matters before their visit. The challenge is to brand the museum and improve its visitor flow and therewith provide a great customer experience.

Case Video

Dynamic Elements


Date & time of visit

Weather forecast


Current exhibition



Everyone who purchases a ticket on the website of the Van Gogh Museum receives an email with a personalized video two days before their visit. This video automatically adjusts to the viewer: from their name and language to the current exhibition and weather forecast.

The Van Gogh Museum uses our platform to create personalized videos. By connecting CRM data, video elements and their email channel, the Van Gogh Museum can easily intergrate personalized videos in their email flows.

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