Van Gogh Museum logo

Case study 

Mobile with DCO names

The Challenge

Van Gogh Museum wants to give visitors a warm welcome while informing them about practical matters before their visit. The challenge is to brand the museum and improve its visitor flow and therewith provide a great customer experience.


black desktop with website and mobile
CRM messages from Van Gogh

The Solution

Everyone who purchases a ticket on the website of the Van Gogh Museum receives an email with a personalized video two days before their visit. This creative automatically adjusts to the viewer: from their name and language to the current exhibition and weather forecast.

The Van Gogh Museum uses our platform to create personalized videos. By connecting CRM data, video elements and their email channel, the Van Gogh Museum can easily intergrate personalized videos in their email flows.


The Result

Current exhibition
Weather forecast
Date and time of visit


Multivariate Testing by Creative Automation

Van Gogh Museum

Personalized video in CRM

Share This