Van Gogh Museum logo

Case study

Visual Van Gogh Museum Creatives

The Challenge

Van Gogh Museum wants to give visitors a warm welcome while informing them about practical matters before their visit. The challenge is to brand the museum and improve its visitor flow and therewith provide a great customer experience.


Van Gogh Museum's website and welcome email
Personalized messages from Van Gogh Museum

The Solution

Everyone who purchases a ticket on the website of the Van Gogh Museum receives an email with a personalized video two days before their visit. This creative automatically adjusts to the viewer: from their name and language to the current exhibition and weather forecast.

The Van Gogh Museum uses our platform to create personalized videos. By connecting CRM data, video elements and their email channel, the Van Gogh Museum can easily intergrate personalized videos in their email flows.


The Result

Logo Current exhibition
Logo Add-ons
Logo Weather forecast
Logo Name
Logo Language
Logo Date and time of visit
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