Brunel

Goal: Lead generation
Channels:

Challenge

Brunel is a service provider specializing in flexible deployment for a wide range of professions. Instead of creating one video for a specific profession they want to become more relevant with their video ads and make sure they are shown to the right person.

Solution

We launched a video retargeting campaign in which we personalized the video elements based on the search behavior of website visitors. Scenes are adjusted to the type of profession visitors looked for (ranging from Finance to MarCom and Tech), the text is based on the location and job sector and the call to action varies on how deep the website visitor went into the website (ranging from sign up for the newsletter to apply now). With dynamic video ads Brunel showed relevant videos to each target group. All videos are in the same style, yet, adjusted to each viewer to generate more leads to the website.

Find out more

Dynamic video elements
that adjust to the viewer

Location
Job sector
Call to action

How it looks...