Jumbo

Goal: Awareness
Channels:

Challenge

Jumbo, a Dutch supermarket chain, took over EMTÉ supermarkets and turns each of the stores into their own on a different date. Our challenge is to make people aware of the change of their local supermarket and activate them to visit the new stores.

Solution

With hyper-local awareness campaigns we target people in the areas around the supermarkets. We created dynamic video ads in which elements in the videos changed based on data. The campaigns are divided into three phases: before, during and after the opening of a new Jumbo supermarket. In the first phase, customers see a countdown toward the opening, in the second phase is the actual opening and in the third phase we advertise product deals. In this way all video ads are personalized and relevant to the viewer.

Find out more

Dynamic video elements
that adjust to the viewer

Location
Products
Countdown
Aspect ratio
Duration

How it looks...