Case studiesASOS

Creating Display Ads at Scale With Minimal Technical Experience

Leading online fashion retailer ASOS have over 200 models wearing their own clothing line and 850+ partner brands – including the likes of Nike and Adidas – meaning they need their creative assets delivered at pace and at scale. 

Enter Storyteq. ASOS project managers can now self-serve the content they need for digital campaigns from easy-to-use templates (avoiding traditional delays in approvals or outsourcing). Having their best content templated with involvement from their internal design team, in addition to the Storyteq Platform Services team, they have cut the need for design resource from some creative project management teams entirely. Designers therefore are left to do the truly creative work, rather than repetitive manual adaptations. And with briefs added to the Workflow tool, jobs are assigned quickly with a clear sequence of tasks and actions that keeps everything transparent and everyone on the same page.