Whether you are a digital creative lead or a global marketing manager, the holiday season always comes with its challenges. With an increase in demand, it’s easy to fall behind and not make the most of your ad campaigns. Everyone is doing their holiday shopping....
Rebranding? But why? Back in 2018, Storyteq launched its first rebrand with the help of an external agency. The biggest part of that rebrand was the name change from Storymail to Storyteq. In case you didn’t know, Storymail’s core business was creating videos...
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
What makes an ad creative powerful? For many in the advertising community, it’s about being human-first, using data insights as a starting point, and keeping creativity at the forefront. After all, producing thoughtful and targeted ad creatives will help...
In gaming, combining human creativity with automation in the right way can unlock opportunities for both your audience and your team. And in Marketing Artist roles, working closely with game designers and UA managers not only enhances the engagement with your...
Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...
For many brands, premium creatives are a top priority – but not all campaigns are made equal. In today’s world, the need for content in all forms is growing exponentially. Our relentless appetite for new and relevant content has propelled us into a new era of...
With insights from Brian von Mansfeldt, Head of Data, Analytics & Insights at Publicis Groupe Brian von Mansfeldt from Publicis Groupe – the third largest communications group in the world – is responsible for both Spine & Epsilon as head of both departments....
Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...
