Gartner, who deliver actionable, objective insights to executives and their teams, have recently published their 2024 Magic Quadrant for Content Marketing Platforms (CMPs) within the industry, with Storyteq named a Leader for the second consecutive year. ...
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Boosting our generative AI capabilities with Pixelz.ai acquisition
With over 60,000 users who have already generated roughly 3 million unique images between them, Pixelz.ai are at the forefront of the movement towards generative AI. Now, they join Storyteq’s dedicated R&D department to further build on our growing...
Inspired Thinking Group (ITG) acquires ReviewStudio to enhance Storyteq’s reviewing capabilities
Review and approval cycles are often complicated by unclear feedback, endless email chains and multiple versions of documents and files – costing you money and impacting the time it takes to deliver your campaigns. The answer to keeping your projects on track:...
Creative Automation Made Simple: A Step-by-Step Guide
Understanding Creative Automation In the realm of modern marketing, understanding Creative Automation is key to staying ahead. It transforms content creation, making it faster, more efficient, and scalable. In this section, we'll define Creative Automation and explore...
All the Creative Metrics You Should Look Out for in 2024 for Marketing Success
Relevant Industry Trends for 2024 Renowned industry authorities like Forbes, Gartner, and Forrester annually scrutinise the horizon for Marketing Managers, forecasting the trends and challenges of the upcoming year. Their insights reveal a compelling narrative for...
ActiveDAM: Why is our platform described as “the future of digital asset management”?
Introduction A “groundbreaking development” – that’s how Business Today described our ActiveDAM, after the platform was named a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems, Q1 2024. We see this as a truly remarkable achievement,...
The Forrester Wave™: Storyteq ActiveDAM named a ‘Strong Performer’ in Digital Asset Management Systems, Q1 2024
The Forrester Wave is a hugely prestigious report in the marketing technology space and it’s fantastic to see our ActiveDAM platform ranked so highly. As the report states, the “Storyteq DAM product vision is to flip DAMs from a passive to a proactive asset management...
Brand consistency: Why it’s crucial, how to implement, and how it saves you time
Having a consistent brand is one of the most crucial elements of successful marketing. However, many companies choose to rebrand frequently instead - to start fresh, try out something new, or respond to market trends. In this blog, we’ll explain why consistent...
Effortless Localisation? How Creative Automation is the Key to Effective Global Campaigns
Luckily Creative Automation, which refers to reducing the amount of manual labour involved in the creative design processes, offers a solution. With it, design teams can easily work from templates designed by the global team, making sure that they can localise content...
Mastering ROAS: Strategies for positive Return on Ad Spend
Not only does Return on Ad Spend serve as a metric to demonstrate how advertising investments directly translate into revenue, but it also serves as a dynamic tool for fine-tuning ongoing campaigns, optimising resource allocation and significantly improving future...
Reducing Creative Turnaround Time: The Ultimate Guide
Surprisingly, even with limited resources and smaller creative teams, significant improvements to reduce creative turnaround time are possible. This guide aims to give you the strategies you need to tackle this challenge head-on. We'll begin by exploring the vital...
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