● Strategy
Dynamic video ads help you reach your audience contextually but the process of creating them doesn’t have to keep you permanently glued to your computer. Learn what some key marketers have to say about it.automation comes into the picture.
🕒 5-MINUTE READ
Dynamic video ads help you reach your audience contextually but the process of creating them doesn’t have to keep you permanently glued to your computer. Learn what some key marketers have to say about it.automation comes into the picture.
Andreea Serb
Content Strategist at Storyteq
● Strategy
🕒 5-MINUTE READ
We are delighted to announce our partnership with Brandfolder, the world’s most powerfully digital asset management (DAM) platform. Brandfolder helps marketers and creatives easily manage and distribute their assets, and understand how they’re performing.
Andreea Serb
Content Strategist at Storyteq
● Strategy
The digital marketing community is no longer talking about having to prove the value of design to get a seat at the table. Creatives have demonstrated that design should be a central pillar of an ad’s success. But they’ve also lost something along the way. In this article, we’ll shed light on how creative automation comes into the picture.
🕒 5-MINUTE READ
We are delighted to announce our partnership with Brandfolder, the world’s most powerfully digital asset management (DAM) platform. Brandfolder helps marketers and creatives easily manage and distribute their assets, and understand how they’re performing.
Guido Derkx
CCO at Storyteq
How to get buy-in from stakeholders to scale your creatives
It’s increasingly clear that the tech we use shapes the work we do in different ways, so choosing the right tool for our workflows is absolutely critical. And even more so when we’re trying to choose a creative automation platform, also known as a creative management platform or CMP, that can be used by creative teams around the world.
Strengthening the collaboration between marketing and creative teams: A chat with Rogier Ros
Rogier Ros, Commercial Lead at Storyteq, talks about the importance of closing the gap between creative and marketing teams and why automation helps them to free up valuable time and spend it on things that really matter.
7 digital marketers share what’s next in the ad space in 2021
Anyone who’s involved in digital marketing knows this: getting your ads out there is one thing, but actually connecting with your audience in an authentic way can be another. Curious to learn more? We got 7 seasoned marketers to share their perspectives and ideas for what’s to come in 2021 in the ad space.
5 marketers reveal how they use dynamic video ads that convert
Dynamic video ads help you reach your audience contextually but the process of creating them doesn’t have to keep you permanently glued to your computer. Learn what some key marketers have to say about it.
“We want to help creative teams be creative again”: A conversation with Lennard Kooy
With ad personalization and creative automation on the rise, we’re always on the lookout to find out how our very own team is working towards creating best-in-class experiences to meet customers’ expectations, and what marketers can do to be successful as the future unfolds.
Celebrating diversity at work: Storyteq joins the Diversity Charter
Storyteq signed the Diversity Charter, a declaration of intent that our company is serious about focusing on more diversity and inclusion. Read our announcement to learn why we committed to decreasing gender inequality and promoting cultural diversity.
How Creative Automation powers up your ad production
The digital marketing community is no longer talking about having to prove the value of design to get a seat at the table. Creatives have demonstrated that design should be a central pillar of an ad’s success. But they’ve also lost something along the way.
Tim Whitehead on crafting your ad strategy around the customers’ journey
A strong ad strategy supported with videos and engaging content that speak directly to your customers is now more important than ever. To dive into the topic more, we caught up with Spendesk’s Head of Performance Marketing, Tim Whitehead.
Storyteq picks: Books we loved in 2020 📚
As 2020 comes to a close, there are a lot of fun, interesting, and important things for us to look back on at Storyteq. One of my favorites is reviewing what we’ve read.
Staying on-brand while scaling your ad strategy: Best practices from Square, Glovo, and bunq
In this article, we zoom in on some key approaches you can take to scale your ads while keeping quality and personalization as your foundation, and consumers at the forefront.
Meet Guido Postma-Eijrond, our new Senior Automation Developer
A few weeks ago, we welcomed a new member to our team – Guido Postma-Eijrond, who will take over the Senior Automation Developer role. In this interview, we sat down with Guido to chat about his passion for video automation. Get to meet him in this quick interview below.
Dynamic creatives: The marketer’s definitive guide
When it comes to great ad experiences, dynamic creatives are how you make sure you are telling the right story to the right audience. In this article, we explore what dynamic creatives are and dive into the best practices for getting the most out of them.
Holiday 2020 – 5 trends marketers need to know
🕒 5-minute read
In a normal course of events, the holiday season is the most important time of the year for many brands. Due to the COVID-19 pandemic, this year’s shopping will contrast previous years.
Storyteq and Brandfolder announce partnership
We are delighted to announce our partnership with Brandfolder, the world’s most powerfully digital asset management (DAM) platform.
What is Creative Automation?
Today’s fragmented digital landscape calls for the production of a lot of assets, used in different aspect ratios, on different platforms, in different languages, different versions… and much more.
What is Dynamic Creative Optimization?
Ever wondered what Dynamic Creative Optimization, or in short DCO, actually means? In this blog post we’ll tell you what DCO in general is, and how it applies to video advertising as well.
How brands can thrive by repurposing digital assets during the pandemic
🕒 4-minute read
Gradually, we are getting used to the new reality. People are coming to grips with social distancing, the one-and-a-half-meter economy, and how best to avoid contamination of ourselves and those around us.
The relevance of online advertising during the coronavirus outbreak
🕒 4-minute read
It took far too long for the population to react to the threat that the Coronavirus is presenting. Yet, as of March 2020, we are finally all aware of the true threat that the Coronavirus is posing, whether on a health or economical perspective.
Storyteq is now an official Facebook marketing partner
The Storyteq-team is excited to share some great news: Storyteq has been officially approved as a Facebook marketing partner.
Creating quality video content in less time
Any company out there can agree that creating quality video content is time consuming and at times, not cost effective.
Master personalized marketing – a how-to guide
🕒 5-minute read
Personalized marketing – 72% of consumers get frustrated when they see ads that don’t match their interests of purchase behaviour. As a result, marketeers are under constant pressure to deliver more personalised marketing messages.
Why is video a strong driver for marketing success?
Video is booming and leading marketeers and brand managers all agree on the importance of video as part of their content strategy. So why is that?
Heineken posts relevant ads during the Champions League final
🕒 3-minute read
We call this solution Creatives at Scale, it’s a new way to create videos in a few clicks, which enables brands like Heineken to create advertisements that are relevant at that specific time.
