Solutions > Creative Production Efficiencies

Creativity takes time, but creative production shouldn’t.

Brands need to reach consumers on an ever-growing number of channels and touchpoints. More than ever, consumers are distracted and harder to engage, as they’re routinely bombarded with thousands of marketing messages per day.

The pressure is on. As the demands for more relevant content increases, your resources should evolve to meet them.

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Storyteq helps you evolve your creative production process and get the most from your budget. You can:

Scale content
at a click

Streamline
workflows

Save time
and money

Supercharge
your teams

The challenges of creating content at scale are impacting your teams

Creative teams are failing to produce at speed the level of content needed for many markets and audience segmentations. With all the repetitive manual adaptations this entails, their work can be prone to error, not to mention boring. This is the opposite of creativity, leading to creative minds seeking more fulfilling work elsewhere.

Marketing teams are equally troubled. Managing stakeholders globally across teams, markets and regions is challenging. They have little control over their creative workflows, depending too much on other departments for clarity. Bottlenecks, missed deadlines and moving targets are common. A/B or multivariate testing is near impossible.

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Creative teams are both exhausted and uninspired, seeking more fulfilling work elsewhere

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Quality of creative output is hard to control across markets

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The brand’s essence is getting diluted, confusing customers

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Ad hoc solutions such as adding headcount mean the problem repeats itself

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Time to market is slow and the content volume needed is not reached

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Companies are not hitting their bottom line

Scale your content production through Creative Automation

Multichannel campaigns

Batch creation

Platform Services

Deliver multichannel campaigns faster than ever.

Rapidly scale all your videos, digital banners, statics and print with our easy-to-use award-winning platform. Automated data CSV imports and batch production functionality mean you can deliver rich campaigns on time, on budget, on every platform and on every channel – without briefing studio teams to make repetitive amends.

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Storyteq enables Mentos to deliver multichannel campaigns faster than ever.

Storyteq enables Heineken to create all content variations they need, for every market, and every channel.

Batch creation of your marketing assets.

Generate pixel-perfect creative assets in bulk by uploading your own spreadsheet into Storyteq, or by using our highly intuitive batch creator. This is high-quality, high-volume content in less time, without increasing your marketing budget.

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Supercharge your teams

If you don’t have enough manpower or creative people on staff to power a Creative Automation engine…

… take advantage of Storyteq Platform Services who can fully operate your platform for you, or simply work elbow to elbow with your existing creative team.

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We have generated creative production efficiencies for multiple teams and production process setups:

Centralised

Decentralised

In-house

Outsourced

How Mentos maintains brand control across their markets

Perfetti Van Melle is the world’s largest manufacturer and distributor of confectionery and chewing gum including brands like Mentos and Fruitella.

Operating across multiple markets with multiple products within a global FMCG industry makes the demand for creative assets high. This is also difficult to coordinate as a decentralised organisation with local branches in control of their advertising efforts.

Template-based production is how digital assets at Perfetti Van Melle can now render multiple variants at scale, giving them more control to quickly adjust to these market needs.

150

countries

20+

brands

178

days saved on the production process

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How Heineken gains creative production efficiencies

Heineken sponsors multiple large events around the globe. Not only do they need the advertising for events, but there is packaging, retail and Points of Sale to think about as well. In 28 languages and 160 countries.

Global brand playbooks in Storyteq Brand Portals ensure Heineken campaign guidelines are always 100% up to date.

Heineken now focuses on building strong concepts and turning these into master templates with dynamic fields for instant localisation.

2000

Storyteq users across 80 countries

40%

overall cost reduction

10k+

creative assets generated from templates

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How Entain streamlines their global workflows

Entain is one of the world’s largest sports betting and gaming groups with an expansive portfolio of brands.

Template-based production is how creative teams at Entain render multiple variants at scale, giving them more control to adjust to market needs, quickly.

Entain uses their templates to scale to multiple products (or games or races), languages or audiences, generating a large volume of output across markets.