Storyteq helps you evolve your creative production process and get the most from your budget. You can:
Scale content
at a click
Streamline
workflows
Save time
and money
Supercharge
your teams
The challenges of creating content at scale are impacting your teams
Creative teams are failing to produce at speed the level of content needed for many markets and audience segmentations. With all the repetitive manual adaptations this entails, their work can be prone to error, not to mention boring. This is the opposite of creativity, leading to creative minds seeking more fulfilling work elsewhere.
Marketing teams are equally troubled. Managing stakeholders globally across teams, markets and regions is challenging. They have little control over their creative workflows, depending too much on other departments for clarity. Bottlenecks, missed deadlines and moving targets are common. A/B or multivariate testing is near impossible.
Creative teams are both exhausted and uninspired, seeking more fulfilling work elsewhere
Quality of creative output is hard to control across markets
The brand’s essence is getting diluted, confusing customers
Ad hoc solutions such as adding headcount mean the problem repeats itself
Time to market is slow and the content volume needed is not reached
Companies are not hitting their bottom line
Scale your content production through Creative Automation
Scale content at a click
If the lack of scalable content is stopping you from reaching all potential audiences….
…use the power of Creative Automation and dynamic templates to generate multiple variations of premium video, HTML5 banners, statics and print.
Streamline workflows
If ineffective collaboration with other markets is slowing down campaigns significantly…
…activate on-brand marketing campaigns for every market and channel, all from one place: Brand Portals. Use dynamic playbooks and toolkits to adopt or adapt ready-to-use on-brand content and instantly run localised campaigns.
Save time and money
If you have no efficient way to make easy adaptations so you can deliver at speed…
…store, organise and manage all your creative assets and modify these for any format or size through dynamic asset transformation, with an ActiveDAM.
Supercharge your teams
If you don’t have enough manpower or creative people on staff to power a Creative Automation engine…
…take advantage of Storyteq Platform Services who can fully operate your platform for you, or simply work elbow to elbow with your existing creative team.
We have generated creative production efficiencies for multiple teams and production process setups:
+ Centralised
+ Decentralised
+ In-house
+ Outsourced
Book a demo to see how you can save time in your creative production process.
Frequently Asked Questions
What is Creative Automation?
Creative Automation is the process of leveraging technology to scale your creative asset production by automatically adapting and changing certain aspects of your videos, banners or images, for digital and print. This could include the size, format, Calls to Action, text or any other graphic elements such as products or logos.
The aim of this software is to reduce the time and effort required for creative tasks all while improving campaign quality, brand consistency, output and compliance with industry standards.
What are dynamic templates?
Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger.
Text, images, sound or entire video scenes can be swapped out to instantly create customised advertising content at scale, without sacrificing quality.
What are Brand Portals?
A Brand Portal is a website or branded page that provides access to any digital content which is employed for branding and marketing objectives. It is a hub for centralising and sharing all elements concerning your brand identity, including guidelines, playbooks and all sorts of creative assets like master templates, videos, logos and fonts which teams can adopt and adapt at a click of a button. Like a self-serve studio.
What is ‘active’ Digital Asset Management (DAM)?
An active DAM is distinct from a standard DAM because it is not only a location to store and manage your assets, but it allows you to customise or convert your file or digital asset into any format or size you need through dynamic asset transformation.
If we’re outsourcing most of our creative work, can we still benefit from Storyteq’s Creative Automation?
Yes. The Storyteq platform allows top brands dealing with multiple agencies, brands and departments globally to efficiently manage their creative production process. We also have dedicated teams of experts in our Platform Services, who can work elbow to elbow with your team and partners to get things done.
Want to localise your stories for every market and channel?
Give all your marketers ready-to-use on-brand content, campaigns and dynamic playbooks, for instant localisation.
