Creative Automation Platform

For creative and marketing teams wanting to automate their creative
production and activate on-brand campaigns in every market and channel.

Dynamic Templates

Generate multiple variations of premium video, digital and print creative assets, in seconds.

Brand Portals

Quickly adapt campaigns to easily power your local marketing.

ActiveDAM

Find, modify and share all your creative content, instantly.

Creative Marketing Operations Platform
For multi-brand enterprises wanting to get full control of their end-to-end campaign workflows and automate their creative production.
About
Become a Partner
Careers
Platform Services
Contact
Explore more MarTeq
Storyteq Login
Creative Marketing Operations

For multi-brand enterprises wanting to get full control of their end-to-end campaign workflows and automate their creative production.

Configteq

Want an award-winning platform designed specifically for the automotive industry?

Deployteq

Our powerful customer engagement platform allows you to easily create omnichannel communications at scale

Become a Partner
Platform Services
Careers
About
Explore more MarTeq
Book a Demo
Storyteq Login

Creativity takes time, but creative production shouldn’t.

Brands need to reach consumers on an ever-growing number of channels and touchpoints. More than ever, consumers are distracted and harder to engage, as they’re routinely bombarded with thousands of marketing messages per day. 

The pressure is on. As the demands for more relevant content increases, your resources should evolve to meet them. 

Storyteq helps you evolve your creative production process and get the most from your budget. You can:  

Scale content
at a click

Streamline
workflows

Save time
and money
 

Supercharge
your
teams

The challenges of creating content at scale are impacting your teams

Creative teams are failing to produce at speed the level of content needed for many markets and audience segmentations. With all the repetitive manual adaptations this entails, their work can be prone to error, not to mention boring. This is the opposite of creativity, leading to creative minds seeking more fulfilling work elsewhere.

Marketing teams are equally troubled. Managing stakeholders globally across teams, markets and regions is challenging. They have little control over their creative workflows, depending too much on other departments for clarity. Bottlenecks, missed deadlines and moving targets are common. A/B or multivariate testing is near impossible.

Creative teams are both exhausted and uninspired, seeking more fulfilling work elsewhere

Quality of creative output is hard to control across markets

The brand’s essence is getting diluted, confusing customers

Ad hoc solutions such as adding headcount mean the problem repeats itself

Time to market is slow and the content volume needed is not reached

Companies are not hitting their bottom line

Scale your content production through Creative Automation

Scale content at a click

If the lack of scalable content is stopping you from reaching all potential audiences….

…use the power of Creative Automation and dynamic templates to generate multiple variations of premium video, HTML5 banners, statics and print.

Streamline workflows  

If ineffective collaboration with other markets is slowing down campaigns significantly…

…activate on-brand marketing campaigns for every market and channel, all from one place: Brand Portals. Use dynamic playbooks and toolkits to adopt or adapt ready-to-use on-brand content and instantly run localised campaigns. 

Save time and money

If you have no efficient way to make easy adaptations so you can deliver at speed…

…store, organise and manage all your creative assets and modify these for any format or size through dynamic asset transformation, with an ActiveDAM.

Supercharge your teams   

If you don’t have enough manpower or creative people on staff to power a Creative Automation engine…

…take advantage of Storyteq Platform Services who can fully operate your platform for you, or simply work elbow to elbow with your existing creative team. 

We have generated creative production efficiencies for multiple teams and production process setups:

+ Centralised

+ Decentralised

+ In-house

+ Outsourced

How Mentos maintains brand control across their markets

Perfetti Van Melle is the world’s largest manufacturer and distributor of confectionery and chewing gum including brands like Mentos and Fruitella. 

Operating across multiple markets with multiple products within a global FMCG industry makes the demand for creative assets high. This is also difficult to coordinate as a decentralised organisation with local branches in control of their advertising efforts.

Template-based production is how digital assets at Perfetti Van Melle can now render multiple variants at scale, giving them more control to quickly adjust to these market needs.  

150

countries

20+

brands

178

days saved on the production process

How Heineken gains creative production efficiencies

Heineken sponsors multiple large events around the globe. Not only do they need the advertising for events, but there is packaging, retail and Points of Sale to think about as well. In 28 languages and 160 countries.

Global brand playbooks in Storyteq Brand Portals ensure Heineken campaign guidelines are always 100% up to date. 

Heineken now focuses on building strong concepts and turning these into master templates with dynamic fields for instant localisation. 

2000

Storyteq users across 80 countries

40%

overall cost reduction

10k+

creative assets generated from templates

How Entain streamlines their global workflows

Entain is one of the world’s largest sports betting and gaming groups with an expansive portfolio of brands. 

Template-based production is how creative teams at Entain render multiple variants at scale, giving them more control to adjust to market needs, quickly. 

Entain uses their templates to scale to multiple products (or games or races), languages or audiences, generating a large volume of output across markets.  

15-20%

decrease in design briefs received

15-20

hours of design resource saved permonth from one template alone

200

man hours saved in two weeks

Book a demo to see how you can save time in your creative production process.

Frequently Asked Questions

What is Creative Automation?

Creative Automation is the process of leveraging technology to scale your creative asset production by automatically adapting and changing certain aspects of your videos, banners or images, for digital and print. This could include the size, format, Calls to Action, text or any other graphic elements such as products or logos. 

The aim of this software is to reduce the time and effort required for creative tasks all while improving campaign quality, brand consistency, output and compliance with industry standards.  

What are dynamic templates?

Dynamic templates consist of a base creative asset (video, banner or image) with elements which are set to be dynamic or swappable. These can be changed from a data trigger.    

Text, images, sound or entire video scenes can be swapped out to instantly create customised advertising content at scale, without sacrificing quality.  

What are Brand Portals?

A Brand Portal is a website or branded page that provides access to any digital content which is employed for branding and marketing objectives. It is a hub for centralising and sharing all elements concerning your brand identity, including guidelines, playbooks and all sorts of creative assets like master templates, videos, logos and fonts which teams can adopt and adapt at a click of a button. Like a self-serve studio. 

What is ‘active’ Digital Asset Management (DAM)?

An active DAM is distinct from a standard DAM because it is not only a location to store and manage your assets, but it allows you to customise or convert your file or digital asset into any format or size you need through dynamic asset transformation 

If we’re outsourcing most of our creative work, can we still benefit from Storyteq’s Creative Automation?

Yes. The Storyteq platform allows top brands dealing with multiple agencies, brands and departments globally to efficiently manage their creative production process. We also have dedicated teams of experts in our Platform Services, who can work elbow to elbow with your team and partners to get things done.

Want to localise your stories for every market and channel? 

Give all your marketers ready-to-use on-brand content, campaigns and dynamic playbooks, for instant localisation.