How Renault instantaneously sends out marketing campaigns across the world

Briefs Workflows Approvals
Dynamic templates Creative Automation File output Publishing content Optimisation Brand portals

£967k

savings on print last year

99%

of creative assets produced correctly the first time

36.7%

boost in van sales (and 18% in car sales)

The problem

Renault is an iconic car brand regularly spotted at Formula 1, bolstered also by a unique Alliance with Nissan and Mitsubishi Motors which makes them the fourth largest car manufacturer worldwide.

Renault and its three brands (Renault, Dacia and RSM) are present in 128 countries. Nearly three million of their vehicles were sold worldwide in 2021. This kind of demand on sales equals the presence of a robust marketing strategy.

How do Renault manage end-to-end marketing campaigns which are sent across the globe?

The solution

To give their local marketers in the UK the freedom to manage their own multichannel activity, Renault’s marketing operations were configured by Storyteq and tailored specifically to their automotive brand.

Campaign packages are a part of this configuration, which enable dealers to activate full campaigns in less than five minutes.

Renault’s head office can easily serve campaign plans and assets, while dealers can brief local campaigns, work with stored assets and deliver these in their customised form from within the platform. Dealers can also simply select from packages based on their budget, set a start and end date, and click to activate.

Dealerships manage their activity and spend through the Storyteq planning module Collaborate, which also gives the brand real-time visibility of all activity.

Giving local marketers quick and easy access to on-brand content frees up central marketing’s time to focus on developing campaigns that drive sales forward.

“Storyteq has made it easier for us to get organised and provides us with the peace of mind we need as dealers.”

Renault