Heineken sponsors multiple large events around the globe. Not only do they need the advertising for events, but there is packaging, retail and Points of Sale to think about as well. In 28 languages and 160 countries.
Global brand playbooks in Storyteq Brand Portals ensure Heineken campaign guidelines are always 100% up to date.
Heineken now focuses on building strong concepts and turning these into master templates with dynamic fields for instant localisation.
Storyteq users across 80 countries
overall cost reduction
creative assets generated from templates
Leading online fashion retailer ASOS have over 200 models wearing their own clothing line and 850+ partner brands, including the likes of Nike and Adidas – meaning they need their creative assets delivered at pace and at scale.
Having their best content templated with involvement from their internal design team, in addition to the Storyteq Platform Services team, they have cut the need for design resource from some creative project management teams entirely.
hour turnaround for asset creation
time reduction in creative production processes
creative assets rendered
Entain is one of the world’s largest sports betting and gaming groups with an expansive portfolio of brands.
Template-based production is how creative teams at Entain render multiple variants at scale, giving them more control to adjust to market needs, quickly.
Entain uses their templates to scale to multiple products (or games or races), languages or audiences, generating a large volume of output across markets.
decrease in design briefs received
hours of design resource saved permonth from one template alone
man hours saved in two weeks