Case Study > Heineken
Improving global workflow and creative production efficiencies
When sponsoring large events around the globe, Heineken need to consider advertising, packaging, retail and POS – in 28 languages and 160 countries.
Global brand playbooks in Storyteq Brand Portals ensure that their campaign guidelines are always 100% up to date. This allows Heineken to focus on building strong concepts, turning them into master templates with dynamic fields for instant localisation.
2000
Storyteq users across 80 countries
40%
overall cost reduction
10k+
creative assets generated from templates
Storyteq powering Heineken with…
“The old process we used to take to convert our assets to ads was too slow and didn’t allow for large-scale personalisation. On top of that, we had too little control on the output. With Storyteq, that has all changed.”
Bram Reukers, Global Digital Production Lead, Heineken
