Case Study > Heineken
![Heineken - Logo](https://storyteq.com/wp-content/smush-webp/2024/02/Heineken69.png.webp)
Improving global workflow and creative production efficiencies
When sponsoring large events around the globe, Heineken need to consider advertising, packaging, retail and POS – in 28 languages and 160 countries.
Global brand playbooks in Storyteq Brand Portals ensure that their campaign guidelines are always 100% up to date. This allows Heineken to focus on building strong concepts, turning them into master templates with dynamic fields for instant localisation.
![heineken2](https://storyteq.com/wp-content/smush-webp/2023/05/heineken2.png.webp)
2000
Storyteq users across 80 countries
40%
overall cost reduction
10k+
creative assets generated from templates
Storyteq powering Heineken with…
![ST.Heineken2](https://storyteq.com/wp-content/smush-webp/2023/05/ST.Heineken2-scaled-1.jpg.webp)
![Heineken Carousel](https://storyteq.com/wp-content/smush-webp/2023/05/Heineken-Carousel-scaled-1.jpg.webp)
![Heineken_Assets-1](https://storyteq.com/wp-content/smush-webp/2019/11/Heineken_Assets-1.png.webp)
![Heineken-Screenshot-1](https://storyteq.com/wp-content/smush-webp/2023/05/Heineken-Screenshot-1.png.webp)
![Heineken-Screenshot-2](https://storyteq.com/wp-content/smush-webp/2022/07/Heineken-Screenshot-2.png.webp)
“The old process we used to take to convert our assets to ads was too slow and didn’t allow for large-scale personalisation. On top of that, we had too little control on the output. With Storyteq, that has all changed.”
Bram Reukers, Global Digital Production Lead, Heineken