Transforming creative production through one MarTech system
The Co-op are among the world’s biggest consumer co-operatives and are also the UK’s fifth-largest food retailer with 2,500+ local, convenience and medium-sized stores.
Storyteq allows the Co-op teams to access business unit-specific multichannel assets and collaboratively brief, amend and approve campaigns, replacing an array of other platforms to declutter their previously messy tech landscape. Efficient technology-driven workflows now enable the brand to quickly take key visuals and develop toolkits of creative assets for the numerous different sectors in which they operate.
Marketers across all these business units can not only access multichannel assets but create local adaptions from customisable dynamic templates.
live creative assets
registered Storyteq users
Storyteq powering the Co-op with…
“Having everything in one place from an asset perspective is a huge benefit for us in terms of bringing business units together. Storyteq are a trusted partner in terms of delivering what they say they are going to deliver, along with the benefits around cost, technology and quality.”
Georgie Mundy, Senior Category Manager, the Co-op