Creating one system for brand assets and content reporting
Sky, part of the Comcast NBCUniversal family, serve 27 million television customers across six markets. Their in-house creative agency – Sky Creative – is one of the largest in Europe, boasting 600+ employees who develop the extensive marketing needed to match the brand’s huge span of entertainment and broadcast channels.
With so many people working across different departments, studios and agencies, Sky Creative needed a standardised workflow from a single, unifying platform. Resource management, asset storage, brand guidelines, content reporting, time recording and more all now run through Storyteq, with Creative Automation and dynamic templates soon to follow.
assets downloaded from the Brand Portal
Storyteq powering Sky with…
“We’ve been able to tailor the technology to the creative production setup we have, whether it’s working with the agency, studio or creative services department. I thought we would have to conform to standard business practices, but Storyteq has allowed us to create workflows that reflect how Sky operates internally. We have other teams across the Sky business now asking how they can adopt it into their workflows.”
Simon Greening, Head of Technology, Sky Creative