Industries > Retail

How the retail industry works with Storyteq

Learn how Storyteq is helping brands like Avon, Asos and Nivea gain creative workflow efficiencies, secure better brand control and engage audiences across every touchpoint, while saving time and money.

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How Storyteq can help you

Creative Automation

On-brand templates

Campaign activation

Full digital campaigns delivered in seconds.

From banner advertising to social media statics, rapidly generate and scale your digital marketing with Storyteq. That means no more back and forth with your creative production teams modifying assets for different formats. Simply create thousands of brand-compliant assets in seconds, and then distribute them instantly across every channel and market.

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Generate and scale your digital marketing with Storyteq. Create assets in seconds and distribute them instantly across every channel and market.

Fully customisable
print-ready templates.

Keeping print content on brand in your individual markets, franchises or stores is easier than ever. With pre-approved, fully customisable and reusable dynamic templates, you (or your local marketing teams) can create Point of Sale (POS), brochures, banners, invitations – knowing that brand compliance is guaranteed.

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Creativity takes time. Campaign activation
should be instant.

With your creative assets quickly adapted and saved to any DAM platform in any format, you can now activate your campaigns at speed to every channel and market, test their effectiveness and automatically optimise performance, all while keeping all your marketing firmly on brand.

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Find, modify and share all your creative content in seconds like Clarks does, with Storyteq's ActiveDAM.

Three clear reasons you might need Storyteq

1

Your creative teams are...

Fed up doing repetitive manual adaptation work
Prone to making errors because of the exhausting volume of content needed
Feeling on the verge of burnout

2

Your marketing teams are...

Missing deadlines because of the sheer amount of multichannel content needed
Doing DIY local marketing, leading to off-brand output
Working under pressure and overtime, without seeing results

3

Your brand is...

Launching campaigns too slowly, impacting ROI
Losing its essence across multiple markets
Being forgotten

How Clarks secures better brand control

Clarks has been in shoemaking since 1825 and have an archive of over 22,000 styles. They operate in over 35 countries in thousands of stores.

With Storyteq, Clarks replaced all inefficient email briefing and excessive amendment cycles with highly collaborative, tailored workflows. This delivers more streamlined briefing, planning and distribution processes.

Clarks’ marketing operations now enable global teams to rapidly access on-brand assets and deploy them across e-commerce channels and others, such as out-of-home (OOH) and in store. As well as getting instant access to approved assets, users can reformat and resize these within the Storyteq ActiveDAM.

100k

creative assets stored

35

countries using the DAM

Global

platform for content distribution

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How the Co-op transformed their MarTech ecosystem

One of the world’s largest consumer co-operatives is the Co-op, which is also the UK’s fifth biggest food retailer with more than 2,500 local, convenience and medium-sized stores.

Storyteq replaced an array of other platforms for Co-op, de-cluttering its messy tech landscape. Efficient technology-driven workflows now enable Co-op to quickly take its key visuals and create toolkits of creative assets for their different sectors, with brand guidelines to match.

Marketers across all these business units can not only access multichannel assets but create local adaptions from customisable dynamic templates. In the same platform, dispersed Co-op teams can collaboratively brief, amend and approve campaigns.

38k+

creative assets stored

260k+

workflows started in the platform

4k+

Storyteq users

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How ASOS can easily create display ads at scale

Leading online fashion retailer ASOS have over 200 models wearing their own clothing line and 850+ partner brands, including the likes of Nike and Adidas – meaning they need their creative assets delivered at pace and at scale.

Having their best content templated with involvement from their internal design team, in addition to the Storyteq Platform Services team, they have cut the need for design resource from some creative project management teams entirely.