How Storyteq can help you
Three clear reasons you might need Storyteq
Your creative teams are...
- Fed up doing repetitive manual adaptation work
- Prone to making errors because of the exhausting volume of content needed
- Feeling on the verge of burnout
Your marketing teams are...
- Missing deadlines because of the sheer amount of multichannel content needed
- Doing DIY local marketing, leading to off-brand output
- Working under pressure and overtime, without seeing results
Your brand is...
- Launching campaigns too slowly, impacting ROI
- Losing its essence across multiple markets
- Being forgotten
Clarks has been in shoemaking since 1825 and have an archive of over 22,000 styles. They operate in over 35 countries in thousands of stores.
With Storyteq, Clarks replaced all inefficient email briefing and excessive amendment cycles with highly collaborative, tailored workflows. This delivers more streamlined briefing, planning and distribution processes.
Clarks’ marketing operations now enable global teams to rapidly access on-brand assets and deploy them across e-commerce channels and others, such as out-of-home (OOH) and in store. As well as getting instant access to approved assets, users can reformat and resize these within the Storyteq ActiveDAM.
creative assets stored
countries using the DAM
platform for content distribution
One of the world’s largest consumer co-operatives is the Co-op, which is also the UK’s fifth biggest food retailer with more than 2,500 local, convenience and medium-sized stores.
Storyteq replaced an array of other platforms for Co-op, de-cluttering its messy tech landscape. Efficient technology-driven workflows now enable Co-op to quickly take its key visuals and create toolkits of creative assets for their different sectors, with brand guidelines to match.
Marketers across all these business units can not only access multichannel assets but create local adaptions from customisable dynamic templates. In the same platform, dispersed Co-op teams can collaboratively brief, amend and approve campaigns.
creative assets stored
workflows started in the platform
Leading online fashion retailer ASOS have over 200 models wearing their own clothing line and 850+ partner brands, including the likes of Nike and Adidas – meaning they need their creative assets delivered at pace and at scale.
Having their best content templated with involvement from their internal design team, in addition to the Storyteq Platform Services team, they have cut the need for design resource from some creative project management teams entirely.
hour turnaround for asset creation
time reduction in creative production processes
creative assets rendered
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