Case Study > ASOS
Creating display ads at scale with minimal technical experience
Leading online fashion retailer ASOS have over 200 models wearing their own clothing line and 850+ partner brands – including the likes of Nike and Adidas – meaning they need their creative assets delivered at pace and at scale.
Enter Storyteq. ASOS project managers can now self-serve the content they need for digital campaigns from easy-to-use templates (avoiding traditional delays in approvals or outsourcing). Having their best content templated with involvement from their internal design team, in addition to the Storyteq Platform Services team, they have cut the need for design resource from some creative project management teams entirely. Designers therefore are left to do the truly creative work, rather than repetitive manual adaptations. And with briefs added to the Workflow tool, jobs are assigned quickly with a clear sequence of tasks and actions that keeps everything transparent and everyone on the same page.
1
hour turnaround for asset creation
40%
time reduction in creative production processes
6k+
creative assets rendered
Storyteq powering ASOS with…
“Storyteq has made it really efficient for us to build our assets – we use Storyteq for the majority of our campaigns now. It’s a much quicker turnaround and the cost savings associated with that are huge, because prior to Storyteq we were sometimes having to use an external design agency as our internal design team didn’t have the resource.”
Kawthar Badda, former Senior Project Manager, ASOS
