How Clarks is securing greater brand control
100k
searchable creative assets stored
35
countries using the Digital Asset Management system
Global
platform for asset distribution and workflow adaptation
The problem
Clarks has been in shoemaking since 1825 and have an archive of over 22,000 styles. Clarks is a global business, operating in over 35 countries.
Whether for school, fashion, sports or work, Clarks has got all types of shoes covered in its product offerings. But all of these types of shoes serve different customer segmentations, multiplying the marketing collateral needed by this international retailer.
Clarks requires access to on-brand marketing assets at speed, but its teams had been suffering at the hands of clunky, outdated technology which offered little in the way of configurability.
How do Clarks manage marketing with such varied needs across the globe?
The solution
With Storyteq, Clarks replaced all inefficient email briefing and excessive amendment cycles with highly collaborative, tailored workflows.
This delivers huge savings and better efficiencies, due to more streamlined briefing, planning and distribution processes.
Clarks’ marketing operations now enable global teams to rapidly access on-brand assets and deploy them across e-commerce channels and others, such as out-of-home (OOH) and in store.
As well as getting instant access to approved assets, users can reformat and resize these within the Storyteq Digital Asset Management system, speeding up multichannel deployment.
“Storyteq’s technology brings everything together and delivers real-time collaboration.”
Clarks
Is your brand in need of more collaborative processes?
Could our platform enable more streamlined workflows between your creative and marketing teams?
