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Find, modify and share all your creative content, instantly.

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For multi-brand enterprises wanting to get full control of their end-to-end campaign workflows and automate their creative production.
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Creative Marketing Operations

For future thinking Marketing Leaders wanting end to end Marketing Technology to full transform there business.

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How Clarks is securing greater brand control

Briefs Workflows Approvals
Publishing content Optimisation Brand portals

100k

searchable creative assets stored

35

countries using the Digital Asset Management system 

Global

platform for asset distribution and workflow adaptation

The problem

Clarks has been in shoemaking since 1825 and have an archive of over 22,000 styles. Clarks is a global business, operating in over 35 countries.  

Whether for school, fashion, sports or work, Clarks has got all types of shoes covered in its product offerings. But all of these types of shoes serve different customer segmentations, multiplying the marketing collateral needed by this international retailer.

Clarks requires access to on-brand marketing assets at speed, but its teams had been suffering at the hands of clunky, outdated technology which offered little in the way of configurability.  

How do Clarks manage marketing with such varied needs across the globe?

The solution

With Storyteq, Clarks replaced all inefficient email briefing and excessive amendment cycles with highly collaborative, tailored workflows. 

This delivers huge savings and better efficiencies, due to more streamlined briefing, planning and distribution processes.

Clarks’ marketing operations now enable global teams to rapidly access on-brand assets and deploy them across e-commerce channels and others, such as out-of-home (OOH) and in store. 

As well as getting instant access to approved assets, users can reformat and resize these within the Storyteq Digital Asset Management system, speeding up multichannel deployment. 

Storyteq’s technology brings everything together and delivers real-time collaboration.

Clarks

Is your brand in need of more collaborative processes?

Could our platform enable more streamlined workflows between your creative and marketing teams?