Case Study > Pokerstars
Creating social content in a fast-paced industry
How do PokerStars, a renowned online poker and sports betting brand within the Flutter Entertainment Group, respond at pace to every sporting outcome with premium video content – without relying on outsourced production?
The Storyteq Extension for After Effects gives PokerStars the volume of content they need, totally scalable and without compromising creative quality. While assets were previously produced and rendered after the fact, PokerStars’ team can now quickly create on-brand, legally compliant assets from a pre-approved template for every possible outcome, enabling instant delivery to their socials following the results. It’s getting their content to market, faster and better than ever before.
80-120
video assets per week
1.5k+
video assets from one template for Red Bull’s race day results
3x
more motion video created than without Storyteq
Storyteq powering PokerStars with…
“There’s no way we could have previously achieved the volume and consistency of content that we do now, delivering to 20+ markets. With that kind of consistency too. Projects that we were restricted to before, such as statics and HTML, is all now deliverable as video with Storyteq.”
Martin Povey, Motion Graphic Design & 3D Design Manager, Flutter Group
