Centralising creative production for better brand control
Including household names such as Mentos and Fruitella, Perfetti Van Melle are the world’s largest manufacturer and distributor of confectionery and chewing gum products. As a decentralised organisation, they want to give local branches control of their advertising without losing brand compliance and consistency.
The answer is Storyteq’s dynamic templates. Working from a single master template, Perfetti Van Melle are able to create multiple content variations in a matter of minutes – a huge reduction in time to market compared to their previous process, which could take a number of weeks.
target markets served
FMCG brands Perfetti Van Melle need to market
days saved in the production process
Storyteq powering Mentos with…
“With Storyteq, we can not only share templated creative assets that our local branches use for quick adaptation, but also ‘lock’ some template elements that we believe should be left untouched in order to maintain the brand consistency that we are after.”
Daan Simonis, Global Media and Digital Marketing Director, Mentos