Maintaining brand uniformity over multiple brands

BMW have millions of loyal customers throughout the world, who know exactly what to expect when it comes to their favourite vehicle. But achieving that kind of brand consistency over 100 years doesn’t happen without consistency in their marketing. 

With Storyteq’s online Brand Portal storing all their live campaign assets – including dynamic video templates, guideline documents and more – BMW are able to ensure fully on-brand, compliant marketing across all their business areas and brands.