Industries > FMCG

How the FMCG industry works with Storyteq

Learn how Storyteq is helping brands like Mentos, Heineken and Mars gain global workflow efficiencies by centralising their creative production, saving both time and money, while maintaining brand control across their whole product portfolio on every touchpoint.

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How Storyteq can help you

Dynamic templates

Template thinking

Collaboration

Generate all your creative assets, for every channel. Instantly.

Do you need to create a high volume of content for your many products or markets?

Use dynamic templates to produce multiple variations of content at a click.

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Storyteq enables Mentos to create all content, for every market, and every channel.

Create dynamic templates via the Storyteq Extension for After Effects or Storyteq's browser-based Template Builder

Get the power of
template thinking.

No more back and forth with your creative production teams, performing repetitive amends. Just create your template from either the Storyteq Extension for After Effects or Storyteq’s browser-based Template Builder, then easily adapt colours, fonts, logos, languages, imagery, products and more.

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Seamless collaboration.

From briefing to amends and approvals, Storyteq enables powerful collaboration between each of your teams, partners and agencies. No more endless email chains – each party is working from the same, single system of record, meaning it’s never been quicker to create and activate your campaigns across every market.

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Storyteq enables powerful collaboration within Skoda. It's never been quicker to create and activate campagins across every market.

Three clear reasons you might need Storyteq

1

Your creative teams are...

Fed up doing repetitive manual adaptation work
Prone to making errors because of the exhausting volume of content needed
Feeling on the verge of burnout

2

Your marketing teams are...

Missing deadlines because of the sheer amount of multichannel content needed
Doing DIY local marketing, leading to off-brand output
Working under pressure and overtime, without seeing results

3

Your brand is...

Launching campaigns too slowly, impacting ROI
Losing its essence across multiple markets
Being forgotten

How Mentos maintains brand control across their markets

Perfetti Van Melle is the world’s largest manufacturer and distributor of confectionery and chewing gum including brands like Mentos and Fruitella.

Operating across multiple markets with multiple products within a global FMCG industry makes the demand for creative assets high. This is also difficult to coordinate as a decentralised organisation with local branches in control of their advertising efforts.

Template-based production is how digital assets at Perfetti Van Melle can now render multiple variants at scale, giving them more control to quickly adjust to these market needs.

150

countries

20+

brands

178

days saved on the production process

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How Heineken gains creative production efficiencies

Heineken sponsors multiple large events around the globe. Not only do they need the advertising for events, but there is packaging, retail and Points of Sale to think about as well. In 28 languages and 160 countries.

Global brand playbooks in Storyteq Brand Portals ensure Heineken campaign guidelines are always 100% up to date.

Heineken now focuses on building strong concepts and turning these into master templates with dynamic fields for instant localisation.

2000

Storyteq users across 80 countries

40%

overall cost reduction

10k+

creative assets generated from templates

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How Haleon transformed their global content creation

Haleon, formerly GSK Consumer Healthcare, are one of the world’s largest providers of specialist medicine, serving across 170 markets. They have an extensive portfolio of leading brands such as Sensodyne, Panadol and Centrum.

The global marketing teams of Haleon today can deliver multiichannel campaigns from Brand Portals within a single platform which bring together teams, operations and workflows, for seamless connectivity.

Playbooks with step-by-step guides, stored in Brand Portals, all drive towards Haleon’s ultimate vision: to increase the speed of global campaign delivery from sixteen days to sixteen seconds.