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Celebrating World Cultural Diversity Day at Storyteq

Celebrating World Cultural Diversity Day at Storyteq

"Culture is the way we do things around here." - Terry Deal and Allen Kennedy This above quote, by organizational consultants Terry Deal and Allen Kennedy, hails from the 1980s and describes the untouchable, almost undefinable way some organizations go about ‘doing...

Why is the marketing execution gap impacting your brand?

Why is the marketing execution gap impacting your brand?

Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...

What is Dynamic Creative Optimization?

What is Dynamic Creative Optimization?

For time saving purposes, we won’t give you a full run through of all the current market trends within the marketing landscape. However, for the sake of this article, and for the sake of explaining why Dynamic Creative Optimization is relevant, we do need to mention...

Storyteq’s yearly team meeting 2022

Storyteq’s yearly team meeting 2022

It takes courage for creative people in top global companies to trust in the powers of automation to propel their creative output. Like a new parent handing over their child to a nursery teacher on their first day of school, the sudden idea of lacking control can be...

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