Managing the lifecycle of digital content is tricky business because it involves a lot of coordination and projects that are often overlapping. Having a clear plan of what content you need, who is going to create it, and where it will be used is a great start, but...
For many brands, premium creatives are a top priority – but not all campaigns are made equal. We spoke to five marketing and creative leaders on what ad fatigue means for their advertising, their ideas, and the solutions they came up with to make their campaigns...
In a world of endless content production, we spend little time thinking about the impact of our workflows. As we’re going through planning, creation, and delivery, how do we build processes and systems that cover all the touchpoints of a campaign delivery? We believe...
If you are a CMO, creative lead, or brand manager, you already know what scaling your content production can do for your business in a time of rapid digital growth. You’ve probably even told your organization to get you there already. So why is your move to creative...
Today, we’re proud to share that we’re forming a new and meaningful partnership with Team ITG that will empower content production at scale for large organizations around the world. As more collaborative and creative work happens across a growing number of platforms,...
As the old adage goes, you’re probably not scaling as quickly as you’d like. And if you’re not using your resources efficiently, you’re going to get stalled. If you’re experiencing challenges – or anticipating a period of high growth – you need to put a plan in place...
The rise of technology in marketing and online advertising has led to higher expectations of marketers and creatives than ever before. However, technological innovations cut both ways. On the one hand, they have made it easier to capture customer attention on multiple...
In the customer success world, you’re confronted with two inescapable facts: the excitement of helping people get familiarized with your product, but also the immense responsibility of meeting their needs in an empathetic way. We caught up with Simon to discuss his...
Boomerang Agency is a leading creative agency that specializes in connecting brands and people, online and offline. Some of their clients include Heineken, Samsung, Albert Heijn, and more. As an agency, Boomerang makes memorable and playful content, from social media...
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