https://vimeo.com/716352371 Storyteq is in the business of scaling; we create, scale, and deliver digital content and creative assets daily for top brands around the globe. Lately, we are also scaling up our number of employees considerably. This means that we are...
For over 20 years, cookies have offered businesses and advertisers a window into the world of consumers and their habits. Cookies, those miniscule pieces of data which track web visitors, are not in use in Firefox anymore and are set to become nonexistent on Google...
"Culture is the way we do things around here." - Terry Deal and Allen Kennedy This above quote, by organizational consultants Terry Deal and Allen Kennedy, hails from the 1980s and describes the untouchable, almost undefinable way some organizations go about ‘doing...
Above all else, we believe that at the heart of all digital advertising is the digital creative lead. After all, without the creative brains, there is no ad, and no way to elevate your advertising efforts. This is confirmed by a study by Venngage that states that 49%...
Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...
If you are a marketing manager or digital creative lead, you might know what scaling your content production can do for your business in a time of rapid digital growth. We want to help awareness efforts by allowing Google clients to elevate the performance of all of...
For time saving purposes, we won’t give you a full run through of all the current market trends within the marketing landscape. However, for the sake of this article, and for the sake of explaining why Dynamic Creative Optimization is relevant, we do need to mention...
Entain, one of the world’s largest sports betting and gaming groups with brands like Ladbrokes and bwin, has to contend with a complex marketing landscape which moves at an immense pace. Relevant and contextual advertising is difficult to constantly achieve in such a...
It takes courage for creative people in top global companies to trust in the powers of automation to propel their creative output. Like a new parent handing over their child to a nursery teacher on their first day of school, the sudden idea of lacking control can be...
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