The future of digital advertising is Creative Automation

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What is Creative Automation?

What is Creative Automation?

Consequently, creative teams are under a lot of pressure to create, adapt and translate more and more creatives in less and less time. Most creative leaders tackle this issue by simply growing their headcount or outsourcing the production to external agencies....

What is Dynamic Creative Optimization?

What is Dynamic Creative Optimization?

To waste as little of your time as possible, we won’t give you a full run through of all the current market trends within the marketing landscape. However, for the sake of this article, and for the sake of explaining why DCO is relevant, we do need to mention the two...

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