Gartner, technological research experts who advise organisations on how to make smart business choices around their tech, have recently published their assessment of CMPs in the industry – with Storyteq named as a Leader in this category.
“We are extremely proud to be recognised among CMP vendors. The ability to create and source on-brand content – as well as tailor it for distribution across local markets – is a core focus for us, so it is great to be highlighted as a market leader in this area, particularly as we unveil our Brand Portals offering to further innovate this process.”Lennard Kooy, Storyteq CEO
To tell effective stories that engage audiences today, brands need a platform that enables them to create, localise and deliver personalised content to every channel and market, at scale. That’s what we’re doing with globally renowned clients such as Heineken, Haleon and Sky.
Being included in Gartner’s prestigious Magic Quadrant is a fantastic achievement for our tech and our teams, with Storyteq scoring 4.30 for B2C Narrative Design Use Case, 4.28 for B2B Demand Generation Use Case and 4.31 for Complex, Distributed Content Marketing Use Case (out of 5).
“Storyteq is pushing the boundaries of content creation, delivering the highest standard of Creative Automation to major brands for global campaigns. The ability to create vast amounts of centralised content and localise it quickly across markets is an invaluable tool for marketers to keep up with evolving trends and increasing content demands.”Simon Ward, Inspired Thinking Group CEO
It’s the latest step in our ongoing relationship with Gartner, coming after Storyteq took home the ‘Excellence in MarComm Technology’ prize at the Gartner Communications Awards 2022.
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