How Haleon transforms their global content creation with an end-to-end marketing system
Haleon, formerly GSK Consumer Healthcare, are one of the world’s largest providers of specialist oral health, cold and flu medicine, pain relief and more, making their work in the health industry significant. They have an extensive portfolio of leading brands such as Sensodyne, Otrivin, Panadol and Centrum.
Delivering better everyday health means delivering a basic human right, as Haleon strive to be inclusive to all humans, across their 170 markets. They are on a mission to break down the social and environmental barriers that can deprive people of proper healthcare. This noble cause requires very careful marketing which is error-free and capable of communicating clear messaging to different groups of people across the globe.
How do Haleon ensure the right marketing messages are put out to the world in an efficient and effective manner?
In partnership with the visionaries at Haleon, Storyteq took home the ‘Excellence in MarComm Technology’ prize at the prestigious Gartner Communications Awards 2022.
The global marketing teams of Haleon today can deliver omnichannel campaigns from portals within a single platform which bring together teams, operations and workflows, for seamless connectivity.
Playbooks with step-by-step guides, stored in Brand Portals, all drive towards Haleon’s ultimate vision: to increase the speed of global campaign delivery from sixteen days to sixteen seconds.
Haleon’s complex production ecosystem has now been made a whole lot easier with every document and asset they need stored in one place. This also makes adapting multi-language content across all agencies and regions much more straightforward for their in-house Creative at Scale team and their supporting agencies.
A unified taxonomy and way of working enable Haleon to report on creative asset usage and expiry, workflow activity and more. A reporting dashboard provides analyses on all activity at any scale, from individual execution to global overview.
“Storyteq is the backbone of Haleon’s content operations, built to inspire our marketers and in turn inspire our customers. Storyteq have outstanding people; real experts who understand business processes and production capabilities, with plenty of experience.”
James Masters, Marketing Content Management Product Director, Haleon