Gone are the days of Mad Men “eureka” moments based on one line of impactful copy or one striking visual, distributed to a limited number of channels (think broadcast television and billboards). One size no longer fits all in a digital age which moves at an incredible...
If you are a marketing manager or digital creative lead, you might know what scaling your content production can do for your business in a time of rapid digital growth. We want to help awareness efforts by allowing Google clients to elevate the performance of all of...
For time saving purposes, we won’t give you a full run through of all the current market trends within the marketing landscape. However, for the sake of this article, and for the sake of explaining why Dynamic Creative Optimization is relevant, we do need to mention...
Entain, one of the world’s largest sports betting and gaming groups with brands like Ladbrokes and bwin, has to contend with a complex marketing landscape which moves at an immense pace. Relevant and contextual advertising is difficult to constantly achieve in such a...
It takes courage for creative people in top global companies to trust in the powers of automation to propel their creative output. Like a new parent handing over their child to a nursery teacher on their first day of school, the sudden idea of lacking control can be...
If there is one thing that most modern advertisers can agree on, is that the more personalised the ad experience gets, the better it performs. When it comes to Albert Heijn, the largest grocery store chain in the Netherlands as it holds 35.9% of the market share,...
Nowadays there are multiple challenges that marketers face when it comes to increasing engagement in a global marketplace. For example, ad fatigue, abandoned shopping carts and low attention spans are just a few ways your audience can become disengaged. Adding to the...
In this article, I will be sharing the behind-the-scenes of building and improving our own product development process that revolves around collaboration, feedback, frameworks and best practices. At Storyteq, we’ve always focused on building a product which our...
For many companies, the key to strong, scalable creative production that both delights users and moves the needle boils down to one thing: producing creatives that strike the right balance between creativity and efficiency. Curious to learn more? We chatted with...
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