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Content localization: How to avoid being lost in translation

Content localization: How to avoid being lost in translation

Nowadays there are multiple challenges that marketers face when it comes to increasing engagement in a global marketplace. For example, ad fatigue, abandoned shopping carts, and low attention spans are just a few ways your audience can become disengaged. Adding to the...

Creative Automation: Frequent terms you need to know

Creative Automation: Frequent terms you need to know

Until today, little has been said and written regarding Creative Automation as it’s still a fairly new concept used in advertising. Therefore, we’ve created a comprehensive glossary which offers a series of simple, bite-sized explainers to help anyone understand what...

How to maximize Dynamic Creative Optimization (DCO)

How to maximize Dynamic Creative Optimization (DCO)

Dynamic Creative Optimization (DCO) helps marketers to create, test, learn, and act faster in marketing campaigns. Read more on how DCO brings creatives to the next level with expert insights from the Publicis Groupe. Today, modern marketing and creative teams need to...

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