In this interview, Karl Horton, Creative Lead at PureGym, shares how the global fitness brand uses Storyteq to increase content production, reduce rollout times, and give local markets the tools they need to move faster while staying on brand.
With a small creative team responsible for producing high volumes of content across regions and markets, PureGym explains how creative automation has helped them scale campaign delivery without adding external support. By creating a self-serve environment, local teams can react to changes in real time, while the central creative team maintains brand governance and consistency at scale.
The results are measurable. PureGym has produced 50% more content with the same sized team, reduced campaign rollout time from ten weeks to less than two, and can now roll out high volumes of assets in minutes rather than days.
Read the full case here.
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