Case Study > McArthurGlen
Localising and activating multichannel content at pace
The Marketing teams at McArthurGlen, Europe’s leading owner, developer and manager of designer outlets, faced challenges meeting their channel expectations due to significant content demands coupled with rapid delivery requirements. Storyteq has empowered McArthurGlen to rapidly localise and activate multichannel content through the use of dynamic templates, in multiple formats ranging from premium video to banner ads and static imagery.
Utilising Storyteq to produce the high volume of content required across the business has enabled McArthurGlen’s teams to spend more time on creative development. As a result, they have unlocked a new type of creativity that isn’t restricted by traditional production timelines, while also giving regional teams the power to self-serve on-brand assets that are highly relevant to their individual markets.
6.5K+
assets rendered
8
target markets served across the globe
49
dynamic templates created to date
Storyteq powering McArthurGlen with…
“Storyteq enables quick and easy video localisation, meaning our teams can deliver whatever media they want, whenever they want, and react to changing requirements in an almost immediate fashion.”
Elena Baseotto – Content Manager at McArthurGlen
