Transforming Creative Production Through One MarTech System
The Co-op are among the world’s biggest consumer co-operatives and are also the UK’s fifth-largest food retailer with 2,500+ local, convenience and medium-sized stores.
Storyteq allows the Co-op teams to access business unit-specific multichannel assets and collaboratively brief, amend and approve campaigns, replacing an array of other platforms to declutter their previously messy tech landscape. Efficient technology-driven workflows now enable the brand to quickly take key visuals and develop toolkits of creative assets for the numerous different sectors in which they operate.
Marketers across all these business units can not only access multichannel assets but create local adaptions from customisable dynamic templates.
38k+
live creative assets
260k+
workflows started
4600+
registered Storyteq users
Storyteq Powering Co-op With…
Testimonials
Learn How Global Brands
Streamline Creative Production
Georgie Mundy, Senior Category Manager, the Co-op
40%
Time reduction in creative production processes
100+
10k+
150
80-120
Video assets per week
50%
54.4%
Reduction in cost per asset
41.3%
100k+
Creative assets in Storyteq DAM